Using affordability metrics to assess rental market opportunities

Explore how affordability metrics highlight opportunities for property professionals in the UK Our latest rental affordability analysis shows how we use highly localised affordability metrics to identify market opportunities. Key findings: 21% of UK renting households spend more than 40% of their gross income on rent.   24% of UK renting households spend less than 20% of their gross income on rent. Affordability metrics can identify areas under housing stress and areas with rental potential, to align product market fit. A rental household with an income of between £50,000 and £75,000 spends an average of 29% of its income on rent in Brighton and 21% in Leeds.

Who Lives in Build-to-Rent?

The ‘Who Lives in Build to Rent?’ report shows the rising popularity of the UK’s Build to Rent (BTR) sector across an increasingly broad range of renters.  Produced as a partnership between PriceHubble, British Property Federation, Association for Rental Living (ARL) and BusinessLDN, the 2024 'Who Lives in Build-to-Rent' report explores data from 32,000 renters in BTR units and an additional 9,000 renters in single-family homes. PriceHubble conducted the analysis in the report. The report’s benchmarking analysis for the wider private rental market is based on our Dataloft Rental Market Analytics dataset, the UK’s most comprehensive source of achieved rents and renter demographics. Find out more here.

Health Check: An assessment of health workers living in private rental homes

There are around 1.4 million NHS workers across England. In 2023, one in 20 renters starting new tenancies in the UK were employed in the NHS. These key workers often have anti-social hours and are relatively low-paid. The urgent need to offer affordable housing is widely recognised and there is growing interest from investors and providers in addressing this need. Key findings: 1 in 20 renters starting new tenancies in 2023 were employed in the NHS. On average, NHS workers live 3.6 miles from work compared to 6.2 miles for other renters. 78% of homes rented in the private rental sector would be beyond the budget for a single-income household earning £31,514 pa.